J&E Sports has launched its new subsidiary J&E Sports Baltic, based in Panevėžys, the capital of the northern district of Lithuania. From this location, the subsidiary will focus on the Baltic States, Scandinavia, Ukraine, and the western regions of Russia.
“J&E Sports has aimed to expand its activities towards the Baltic region since 2015. With the establishment of J&E Sports Baltic, we have now realised this ambition,” explains J&E Sports owner John van Gennip.
Market Development
The new company will operate from Lithuania to develop the regional market in areas such as landscaping, as well as the construction and maintenance of outdoor sports fields, tennis courts, public playgrounds, and small community pitches.
“The standard of living in this part of the world is still relatively low, but the economy is growing,” Van Gennip notes. “Investment, especially in the larger cities, is increasing. The private market offers significant opportunities, and in public spaces, it is up to J&E Sports Baltic to create demand. Many public fields and playgrounds currently consist of nothing more than grass, with goals and other sports and play equipment placed directly on it. The climate is similar to that of the Netherlands, meaning that many of these fields quickly turn into muddy ground due to rainfall.”
General Manager
Daumantas Turčinskas has been appointed as Managing Director. Turčinskas brings many years of knowledge and experience from his role as project supervisor at J&E Sports in Oss.
“Our valued colleague Turčinskas had long wished to start his own business in Lithuania. We combined the founding of J&E Sports Baltic with his ambition,” says Van Gennip.